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BSB S.A.
Athens-Lamia Nathional Road (10th Km)
14342, N. Philadelpia, Athens
Greece
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BSB was founded in 1980 and operated in the production and trade of women’s garments under this particular name. In 1997, BSB was created and included the activities of previous personal companies of carriers. Nowadays, the company occupies a leading position in the garment industry, with 78 BSB stores in Greece and abroad.
In parallel, it has also earned a large part of markets supplementary to that of garments, as during the last three years it operates successfully in the field of accessories and footwear, whereas it has also penetrated the market of underwear and swimsuits, thus creating a complete dress profile.
The pioneering design of the three collections of the company, combined to the quality specifications it has set, as well as to its intense communication strategy, have rendered the BB logo highly recognizable by the broad consumer population.